Brad McCarthy, author of Dirty Weekends “The Essential 4WD Guides”, devised the idea for MAXTRAX in 2001 after a particularly stressful incident on a remote north Queensland beach where he almost lost his bogged vehicle to the incoming tide, despite being equipped with all of the traditional recovery equipment. Brad’s passion for the Australian bush, exploration and adventure sent him out, often solo throughout Queensland, to research bush tracks and locations to feature in his guide books. Since then MAXTRAX have been discovered by 4WD adventurers around the world as the safe, simple, quick and easy method of vehicle recovery. MAXTRAX are now widely available around Australia at most TJM, Opposite Lock, ARB, BCF, Supercheap Auto and Anaconda stores as well as a number of independent retailers, and from stockists in thirty countries including the USA, Peru, South Africa, Norway, France, England, Japan, Ukraine, New Zealand and UAE, to name just a few. MAXTRAX is now an I4WDTA (International 4WD Trainers Association) Recommended Product.